Images that work as hard as you do.

Meet Jen.

That's me. I'm a purpose-driven branding and editorial photographer - which is a fancy way of saying I make images that actually mean something.

Specifically, I'm here for the people and companies out there doing genuinely good things in the world — and need authentic, impactful imagery to share it. Over the past 16+ years, I've worked with big brands and household names (fun!), but some of my most meaningful work has been with creative entrepreneurs and nonprofits who are scrappy, passionate, and changing things. You deserve visuals that work just as hard as you do. So that's what I make.

I also co-founded Serena Creative with Emmy Award-winning director Ric Serena — because why stop at photos when you can tell your whole story? Together, we do still and motion for anyone who needs a powerful cohesive visual brand.If you're out there doing good work, let's make sure the world can see it.

Let's Work Together.

Grateful to call them clients:

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Kind Words

Click through to see what we made together

Aaron Dotson

Co-Founder, Executive Creative Director at Elevation

“Jen Serena is a trusted, reliable collaborator for our agency across a wide range of projects. From complex food shoots to on-set still photography tied to television campaigns—and much more—Jen consistently delivers steady leadership and a “can-do” attitude that makes our creative teams feel understood and supported. She combines her photography expertise with a producer’s ability to solve problems, coordinate the details, and ensure every aspect of a project runs smoothly. We know Jen will always bring her best, which is why we’ve trusted her for more than a decade.”

Food Forward

NKEMDILIM, FOOD FORWARD, INC

“Jen Serena has served as a wonderful contributor to the Food Forward organization. Her investment in the communities we serve and their compelling stories has been unmatched. Jen’s lense as a storyteller is showcased through the conception stages of the project to the final impactful images. It has been a pleasure to continue our work together.”

rA Organic Spa

Arus, Owner

"Working with Jen and Serena Creative was such an amazing experience. Jen and Ric were incredible to work with and truly brought my vision to life. They did the spa photoshoot for my website, and thanks to them, my website looks absolutely beautiful. Beyond their talent, they are genuinely the nicest people professional, creative, and so easy to work with. I couldn’t be happier with the results and highly recommend them!"

I work hard, but I don't do it alone.I learned a long time ago, to surround myself with people smarter than me, so You'll have access to an incredible wealth of award-winning talent.